Commercial; Brand Entertainment

Living is a huge verb

Film for the Christmas 2021 campaign for the prestigious Bertrand Livreiros. “Living is a huge, long verb.” (José Luís Peixoto, Abraço, Quetzal, 2011)

Lives are getting longer and longer: 50% of children born in Portugal this year will reach the age of 100. It is a reason for celebration, an achievement of our time over premature mortality, but it is important to fully assimilate its consequences. Life is not, nor can it be, a wait, more or less long, for death. What are we going to do with the years ahead of us? Maybe we should continue, throughout our lives, to ask each other: what do you want to be when you grow up? Because life is a wonderful process of growth, throughout which we must exhaust all our passions, projects and dreams. (source: Bertrand Livreiros)

Behind the scenes